Emphasizing the Aesthetic

Medellin (and Colombia) are known world-wide for their beautiful women. Imagine your stereotypical Latin beauty with long dark hair, cinnamon skin, wide smile, salsa-dancer hips, and the ability to devour you with one glance...and you are basically conjuring all the paisas flouncing about Medellin.

Now just like anywhere else with famous females, Colombians place a HUGE importance on appearances. Since Medellin is home to many clothing factories and fashion comes cheap, girls here are obsessed with shoes, shirts, jewelry, bags: shopping. They get their nails done every week, (also very inexpensive and a common practice by men too), straighten their hair in empty classrooms during lunch, and hog the bathroom mirrors. It's not like the women here need to make themselves more beautiful, it's just...fun (?).

(To be fair, several of my male friends have complained that they are not admitted to normal clubs around the city if they don't keep a clean beard or are wearing ragged clothes. I wonder if this is some sort of class discrimination or an extension of aesthetic importance.)

I can feel my inner tomboy getting swept away with the desire to partake in this public runway. But it also makes me wonder: how important is the fact that so many of these women are well-educated and working important jobs--is it more important than what meets the eye?

While previously living in Latin America I remember being struck by the way in which male attention served as a barometer for my appearance; every day that I leave the house I know if I have put on an attractive outfit or applied the right combination of make-up by the number of cat-calls I receive before arriving at the Metro station. "Tsssssssss...mona, que linda!" (yes, they ironically call those with an inclination toward a lighter complexion and features 'monkey'). It all sounds incredibly shallow, I know. But I do find that people, especially Rotarians, generally receive me better when I dress fashionably and doll myself up.

I have conducted several self-led experiments in which I have donned a dress and heals to one Rotary meeting then a less fashionable outfit to the next meeting, making sure to engage in just as interesting of conversations while demonstrating equal levels of self-confidence and outgoing bubbliness. The obvious result was that when looking more feminine and pretty people were not only noticeably more receptive and friendly towards me but also more complimentary of the content of my presentations.

What message does this send to women? I realize it is a big generalization, but the conclusion would be that in order for our ideas to be taken more seriously we have to first attract people's visual appreciation.